3 Reasons why Yemmi Alade’s Swahili Version of “Na Gode” is a brilliant idea

Yemmi Alade as recently revealed is indeed amongst the most influential personalities in Africa. Needless to say, her charismatic personality and great sense of style have played a major role in creating audience interest in her, but her key selling point has remained to be her personalized style of music fused with a modern African sound.

Yemmi recently released a video for her Swahili Version of “Na Gode” and while I still prefer the original version of the song that featured Selebobo, this is definitely a win for this diva, and here is why;

1.”Na Gode’s original version was a HIT

The song therefore did not need another version. Yemmi did it anyway and even went a step ahead to release a video for the already successful song. People take notes- this girl does not understand the concept of being comfortable, which is important for anyone who wants to be successful.

2. Yemmi made it more about her audience
Yemmi Alade is a huge deal. (Heck! Nigerian music is a huge deal…back to Yemmi though) Whether she decides to sing in Igbo, Yoruba or English languages, people would still give her song a chance, whether they understood it or not. But the fact that she made this about her audience and a very niche audience to be precise makes her a great artist.

3. Again, she invested in a video for the song

Unlike what most artists would have done which is to do a different version of the song but in audio form only, Yemmi went a step ahead and did a video that compliments the audio, which is simply genius.

Which of the two versions of “Na Gode” do you prefer?

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#ElaniSpeaks- Way forward.

Elani
Image courtesy of softkenya.com

Just in case you live under a rock, the MCSK has been in the limelight since yesterday, following the opening up of Elani about the organization’s failure in paying royalties. Unfortunately, this is not the first time that artists are complaining over dues owed to them, as we have previously had gospel artists Pitson and Ringtone raise similar concerns. Clearly there is lack of transparency in MCSK, an organization that is ironically supposed to look out for artists and ensure that they get what is rightfully theirs. Imagine if Elani as big as they are initially received only KSh. 31, 000 before complaining about it, how about that up- coming artist without a voice or that kid who aspires to be an artist in future? What future do they have?

Needless to say, the irregularities in MCSK cannot be over- looked but then again, we can talk about it all week long then forget about it, or  begin to look for possible solutions that will ensure our artists are well compensated for their work from now henceforth.

MCSK needs to be accountable to someone.

We need an authority that will monitor what the organization does and have it called out in case of any discrepancies.This way, the organization looses its autonomy and the free will of those working there to do whatever they want to, whenever they want to.

There needs to be an open system available to radio station operators, the MCSK and artists

This would be a sure way that every one does what they ought to do and are accountable to each other. There would not be an excuse as to why a radio station operator is giving a log with false information or why the MCSK is not “monitoring a particular TV or radio station.”

Artists can come together with other industry players to monitor their own progress.

While it might be the work of MCSK to collect what rightfully belongs to them, artists also have a personal responsibility to ensure that they monitor how they are doing in clubs, radio stations and salons. Build networks and get the information that you need when you need it so that no one can deceive you. That is how business owners manage their businesses even with employees. They have their eyes and ears wide open and are aware of everything that happens to their business, even with people to do that kind of work. As hard as it might be, create time to monitor your own progress.

What more do you think ought to be done for our artists to be compensated accordingly?
 

 

 

 

 

My 2016 resolutions for Africa’s Music Industry

 

Image courtesy of imlostinbooks.blogspot.com
Image courtesy of imlostinbooks.blogspot.com

 

As mentioned in my last post, 2015 was indeed a great year for Africa’s music industry. However, we are yet to fully maximize on our potential as a continent. Here are my ideal 2016  resolutions for Africa’s Music Industry.

1. Think like a brand- Act like a business.

I just can’t stress this enough. Whether you are an artist, artist manager, a DJ or a publicist, think like a brand and act like a business.This means that just like a business, you will be required to conduct market research, identify current market trends, what works, what does not work and why. You will also need to identify your target audience,  know their needs and work towards meeting those needs. Ensure that you stand out by offering something different other than what your competitor has to offer your target audience. Yes, no idea under the sun is a new idea but then again, why would anyone choose you (if you are an artist) over of 10, 000 other artists to perform in their event? Think about it and start creating your own niche.

2. Invest, Invest, Invest.

Investing applies not just in monetary terms, but also in terms of knowledge and time (which to me are far more important than the first.)

Gain as much knowledge as possible that will help you better your craft. There is plenty of information that you can get on- line, attend conferences, establish networks with people who have been in the industry longer than you have been and learn from them as much as possible.

It is also important to invest your time  in your craft to ensure that you get mastery of it and be the best that you possibly can.That said, if you can afford to, invest in monetary terms to get quality.  For example, if you can afford to pay so much to get a good quality video, by all means, go ahead.

3. Help those who are still up- coming.

Think of it as your legacy in the industry. The only way that the entire music industry can thrive is if those who are ahead provide guidance to those who are only starting out. Remember, your efforts are all pointless if you can’t have a generation that will succeed your work.

With this 3, I think we will have an even bigger music industry by the end of 2016.Do have a fruitful one.