As mentioned in my last post, 2015 was indeed a great year for Africa’s music industry. However, we are yet to fully maximize on our potential as a continent. Here are my ideal 2016 resolutions for Africa’s Music Industry.
1. Think like a brand- Act like a business.
I just can’t stress this enough. Whether you are an artist, artist manager, a DJ or a publicist, think like a brand and act like a business.This means that just like a business, you will be required to conduct market research, identify current market trends, what works, what does not work and why. You will also need to identify your target audience, know their needs and work towards meeting those needs. Ensure that you stand out by offering something different other than what your competitor has to offer your target audience. Yes, no idea under the sun is a new idea but then again, why would anyone choose you (if you are an artist) over of 10, 000 other artists to perform in their event? Think about it and start creating your own niche.
2. Invest, Invest, Invest.
Investing applies not just in monetary terms, but also in terms of knowledge and time (which to me are far more important than the first.)
Gain as much knowledge as possible that will help you better your craft. There is plenty of information that you can get on- line, attend conferences, establish networks with people who have been in the industry longer than you have been and learn from them as much as possible.
It is also important to invest your time in your craft to ensure that you get mastery of it and be the best that you possibly can.That said, if you can afford to, invest in monetary terms to get quality. For example, if you can afford to pay so much to get a good quality video, by all means, go ahead.
3. Help those who are still up- coming.
Think of it as your legacy in the industry. The only way that the entire music industry can thrive is if those who are ahead provide guidance to those who are only starting out. Remember, your efforts are all pointless if you can’t have a generation that will succeed your work.
With this 3, I think we will have an even bigger music industry by the end of 2016.Do have a fruitful one.