5 Lessons artists can learn from Diamond Platinumz’ music career

  1. The only impossible journey is the one you never begin.

7 Years ago, no one thought of the possibility of Diamond being bigger than any other artist in Tanzania. While some artists are blessed enough to have a pretty face (no pun intended), sick dance moves or even wealth that has them at an advantage as they launch their music careers, Diamond only had a voice needed for what would pass for a good song. Yet, he still became the iconic figure that he is today for East Africa’s Music Industry.

Don’t put your dreams on hold as you wait for the “perfect life conditions”.

  1. Be true to who you are even as you try to attract a larger and more diverse audience.

Diamond has become an international artist by working with different artists from across Africa while remaining true to his sound and the reason why we fell in love with him as an artist.

The only person you should strive to be in an attempt to be successful is the best version of you.

  1. Consistency

It’s hard to keep track of just how many songs Diamond has done since he began his music career in 2009. Some have made for hit songs while some…..well, you only get to know of their existence when you search for his YouTube channel. As an artist, you only get better with song after song to perfect your art, make mistakes while you are at it and learn from them. Ensure that even with the emergence of equally talented artists each new day, you remain unforgettable.

  1. Build an undeniable respectable brand

Love him or hate him, Diamond has packaged himself in a way that many African artists have failed to do so. Even with his collaborations with such successful artists such as Flavour, Mafikizolo and Papa Wemba, he maintains an independent respectable brand that has managed to do so without riding on other people’s fame and success.

  1. There’s much more to a successful music career than talent

Listen, we have so many talented artists from Tanzania. Heck! From Africa Difference is that Diamond has invested in building a brand, with a proper strategy and marketing that makes him stand out.

“You can’t look at the competition and say you are going to do it better, you have to look at the competition  and say you are going to do it differently,” Steve Jobs.

 

TOP THREE MUST HAVE SONGS ON YOUR PLAYLIST THIS WEEK

Every two weeks, I update my playlist. I know! I know! People do more mature things like listing down goals and strategies of how to get there. I do that too, but listen….life can be hard, and you do need good music to get you through it. Avoid boring yourself to death by listening to the same songs over and over again, by adding this top three must have tunes to your playlist. (You’re welcome)

  1. Gudi Gudi- Evalast, Naiboi and Kristoff

 

Never have I heard such corny lyrics that are equally amusing. Think about it…Cheki mwanaume nimekula sembe, juu mpaka chini nikona zigwembe. (So sorry to my non Swahili/Slang speaking folks, this one is quite hard to translate and would only make sense if you are Kenyan).

Kwa keja yetu viti zina makitambaa, na mother hatakangi niletee wasichana, so baby twende tupitie routi panya.

Il stop myself before I end up writing the entire lyrics to the song, but before I do, get your dancing shoes on…ain’t no better way to enjoy this one.

  1. Wivu- Jux

 

Confession…I am a hopeless romantic. The type that will put up with a series that I may not necessarily like until the final episode when an acting couple that was fighting finally gets back together. Anything on romance does it for me and if you love yourself some laid back RnB, then this is definitely it.

3. Bad- Tiwa Savage and Wizkid

 

I feel so  “BAD” every time I listen to this song and want to drive around town in a classic Volkswagen with music pumped all the way up.  Very few songs have the ability to take you to a whole new world as you listen to them and for that particular reason, this is a must have.

 

AFRICA’S PERFECT COMBO

 

Imagine a musical journey through Tanzania, Nigeria, South Africa and Kenya (or is it Burundi), in just 4 minutes and 4 seconds. As unbelievable as it may sound, that’s exactly what you get in Joh Makini’s latest song Perfect Combo, alongside Chidimna . (And no, this is not one of those heavily crowded tracks with more than 5 artists, each one of them scrambling for a single line in the song, for the sake of mere appearance).

Representing Tanzania is Hip Hop heavy weight Joh Makini, with his effortless Swahili lyrics. And just when I thought he would rap about anything but matters of the heart, it turns out that “huu mchezo wa mapenzi  Makini ana talanta”…. (Makini’s got talent in this love game- Literally)

With Nigeria’s afropop star Chidimna’s convincing style of telling love stories as depicted in her previous songs, she plays a major role in making this particular song believable, while bringing in just the right amount of energy and equally strong vocals.

While Joh Makini has been working with Tanzania’s Nahreel a lot in the recent past, and rightfully so, bringing it to Kenya by having RKay produce the song was one of the best musical choices he has made. The perfect mellow tune complements the message of love, while striking a balance between the Hip- Hop and RNB blend, with neither being watered down.

Justin Campos finally has us land in South Africa, introducing us to their vibrant and yet very authentic culture, through color and excellent visual quality that speaks nothing short of perfection.

So there you have it, the perfect combination of creativity making a wholesome song that truly represents the rich and diverse African Culture.